In the mid 2000’s, there was a fortuitous meeting between Mr. Tony Yap and Dr. Lilian Sison, the Dean of the UST Graduate School. It was here where BCYF began its formal involvement in Corporate Social Responsibility. In the next few years, the Chairman would agree to organize the First Philippine Conference on Research in CSR with the title “CSR 101”. It was clear to Mr. Yap that the wonderful work of various corporations in helping various segments of society, based on anecdotal and other evidence, would only be better served with such research.

Through an introduction via JJ Moreno, then of the Palladium Group (responsible for the spreading such tools as the Balanced Scorecard by Kaplan and Norton), BCYF invited one of the leading expert on CSR in the World Dr. Wayne Visser.

CSR 1.0 and CSR 2.0

Dr. Wayne Visser talked about the need for Corporations to engage in “Transformative CSR”, which he referred to as CSR 2.0 (a values-driven approach to running a company, where organizations, business and social activities focus on the common good).

Dr. Wayne Visser's Ages and Stages of CSR (http://www.csrinternational.org/about/stages)
Dr. Wayne Visser's Ages and Stages of CSR (http://www.csrinternational.org/about/stages)

CSR in ASEAN by Thomas Thomas (CEO of the ASEAN CSR Network)

CSR 3.0 and Youth CSR by Prof. Frankie Roman

CSR Research

This was a first of a series of Conferences on Research in CSR. Succeeding themes invited speakers like Mr. Thomas Thomas – the CEO of the ASEAN CSR Network who talked about how “Doing Good Business is Not Good Enough”; Dr. Rebecca Chunghee-Kim, then of Nottingham University who spoke about how “CSR is not just for Business”; Ms. Angela Kang of the Global Competitiveness Empowerment Forum who emphasized that “CSR Enhances Human Dignity”.

CSR 3.0

In 2015, the concept of Personal Social Responsibility or CSR 3.0, was highlighted. This is BCYF’s key advocacy. Through the help of Dr. Francisco Roman Jr. of the AIM RVR Center for Social Responsibility, Personal CSR (CSR 3.0) was defined as Citizenship, Sustainability and Social Responsibility. At the end of the day, no social responsibility or social development effort would be effective, unless individuals commit to make Citizenship, Sustainability and Social Responsibility a lifestyle.

The formation of individuals, therefore, is a crucial task in promoting CSR 3.0. Hence, BCYF recognizes education as an important driver for CSR.

“Schools, colleges and universities are therefore important institutions to engage with as they will help transform a generation to be more socially responsible” (BCYF Social Development Model).

See more at The BCYF CSR Ecosystem.

The BCYF Chairman explaining the development of CSR 3.0 at the 5th Conference on Research in CSR

Make CSR a Lifestyle